The Future of Food: Saving the World by 2040
Last week, I attended another talk at the General Assembly. However, instead of being taught how to be a badass (that’s now fully ingrained after last time – https://www.linkedin.com/pulse/how-badass-ruby-arenson/), I learnt about food waste. I took my eco-conscious...
How to be a Badass
Upon discovering there was a Badass Gal panel taking place at the General Assembly, my first thought was there’s nowhere I’d prefer to spend a Thursday evening. As a young female starting out my career in a design agency, I fully fit into their target audience. I...
Sainsbury’s Santa Paws Dinner
I recently attended a Sainsbury’s event with an unconventional collection of characters. During the event, I watched five mute protagonists celebrate their first Christmas together. As these individuals cannot speak for themselves, I have taken it upon myself to...
Jumping on the Veganuary Bandwagon
On a dark and gloomy January evening, I decided to make the arduous journey to West London in the pursuit of vegan treats. As a branding and packaging agency, we’d recently brought to market a game-changing new vegan range, Plant Pioneers. I was keen to explore what...
How Christmas decorations are adapting to a modern audience
I am Ruby Arenson, Foster + Baylis’s newest Account Manager. As a resident grinch with an unnecessarily cynical outlook on Christmas, I thought I should try and muster up some Christmas spirit this year. I spent the best part of an hour debating how best to do so and...
Creative strategy + positioning
Brand identity + communications
Packaging design + implementation
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