A start-up to quench your thirst

Gunrz — a new product to enter the competitive non-alcoholic drinks sector and a brainchild of the Obvious Products/Foster + Baylis partnership. The idea takes the classic colonial cocktail ‘The Gunner’ and brings it to a new, health conscious audience.

A twist on the name, a new ready-mixed formula and the creation of the distinctive golf style Argyle packaging character has ensured this reimagined grown-up drink is a favourite beyond the clubhouse.

Disciplines: Naming. Brand strategy. Brand identity. Product development. Packaging design. Design implementation. Production.

Winning fans from a wealth of different sports clubs Gunrz is now listed in David Lloyd Health Clubs and a number of the most prestigious golf clubs in Europe.

Gunrz — a new product to enter the competitive non-alcoholic drinks sector and a brainchild of the Obvious Products/Foster + Baylis partnership. The idea takes the classic colonial cocktail ‘The Gunner’ and brings it to a new, health conscious audience.

A twist on the name, a new ready-mixed formula and the creation of the distinctive golf style Argyle packaging character has ensured this reimagined grown-up drink is a favourite beyond the clubhouse.

Disciplines: Naming. Brand strategy. Brand identity. Product development. Packaging design. Design implementation. Production.

Winning fans from a wealth of different sports clubs Gunrz is now listed in David Lloyd Health Clubs and a number of the most prestigious golf clubs in Europe.

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Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation