Being gorgeous

Phil Smith haircare — Former British Hair Dresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories.

Foster + Baylis set about clearly defining the range architecture to give it real market presence, developing a design for two tiers of products, a Simply White range and professional style Salon Collection with supporting seasonal and limited edition gift packs. Using rich metallics and bronze tones, combined with editorial style model and striking product shots, a strong identifiable pack architecture complete the look.

Disciplines: Brand identity. Packaging design. Design implementation. Model and product photography. Creative retouching. Guidelines.

Gorgeous enough to challenge established category leaders, the new packs are giftable and stylish to really shine on shelf.

Phil Smith haircare — Former British Hair Dresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories.

Foster + Baylis set about clearly defining the range architecture to give it real market presence, developing a design for two tiers of products, a Simply White range and professional style Salon Collection with supporting seasonal and limited edition gift packs. Using rich metallics and bronze tones, combined with editorial style model and striking product shots, a strong identifiable pack architecture complete the look.

Disciplines: Brand identity. Packaging design. Design implementation. Model and product photography. Creative retouching. Guidelines.

Gorgeous enough to challenge established category leaders, the new packs are giftable and stylish to really shine on shelf.

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Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation