Phil Smith haircare — Former British Hairdresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories.

Foster + Baylis set about clearly defining the range architecture to give it real market presence, developing a design for two tiers of products, a Simply White range and professional style Salon Collection with supporting seasonal and limited edition gift packs. Using rich metallics and bronze tones, combined with editorial style models and striking product shots, a strong identifiable pack architecture complete the look.

Disciplines: Brand identity. Packaging design. Design implementation. Model and product photography. Creative retouching. Guidelines.

Phil Smith haircare — Former British Hairdresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories.

Foster + Baylis set about clearly defining the range architecture to give it real market presence, developing a design for two tiers of products, a Simply White range and professional style Salon Collection with supporting seasonal and limited edition gift packs. Using rich metallics and bronze tones, combined with editorial style models and striking product shots, a strong identifiable pack architecture complete the look.

Disciplines: Brand identity. Packaging design. Design implementation. Model and product photography. Creative retouching. Guidelines.