Best face forward

Men Advance — Scientifically designed for men, the range covers shower, shave and skincare. Foster + Baylis created a credible, ownable alternative to the higher priced established names in this category.

The design is versatile enough to stretch from deodorants and fragranced shower products through to skincare and beard oils to system razors. The classic good looks of the brand gives it broad appeal and impact to the fixture.

Disciplines: Brand Identity. Packaging design. Guidelines.

Laying foundations with body sprays and deodorants, Men Advance then evolved into skincare and continues to march on with growth of 22% year on year.

Men Advance — Scientifically designed for men, the range covers shower, shave and skincare. Foster + Baylis created a credible, ownable alternative to the higher priced established names in this category.

The design is versatile enough to stretch from deodorants and fragranced shower products through to skincare and beard oils to system razors. The classic good looks of the brand gives it broad appeal and impact to the fixture.

Disciplines: Brand Identity. Packaging design. Guidelines.

Laying foundations with body sprays and deodorants, Men Advance then evolved into skincare and continues to march on with growth of 22% year on year.

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Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation