
Bolt down under
Featuring Usain’s iconic “To Di World” victory pose, Foster + Baylis created a strong and consistent look that spans the three spicy flavours for maximum brand impact on shelf. The project was delivered using the Group model of integrated global teams to span geographic borders and meet the time critical launch date.
Disciplines: Brand identity. Packaging design. Design implementation. Production.
A runaway success from launch for the world’s fastest man in Oz, he is now eyeing other international markets.
Featuring Usain’s iconic “To Di World” victory pose, Foster + Baylis created a strong and consistent look that spans the three spicy flavours for maximum brand impact on shelf. The project was delivered using the Group model of integrated global teams to span geographic borders and meet the time critical launch date.
Disciplines: Brand identity. Packaging design. Design implementation. Production.
A runaway success from launch for the world’s fastest man in Oz, he is now eyeing other international markets.



Our services
Creative strategy + positioning
Brand identity + communications
Packaging design + implementation
Part of the Jupiter Prestige Group