Creating winning smiles

Ranir’s healthcare — Ranir’s market leadership in oral care can be traced back nearly 40 years and today no other manufacturer offers their breadth and depth of first-rate, brand-equivalent oral care products.

Creative partners for several years, Foster + Baylis have been working with Ranir to help them in their quest to deliver affordable, healthy smiles to millions of households everyday throughout Europe by building credible challenger oral care brands.

This has included creating the packaging identity for a tiered range of Sonic electric toothbrushes under the Dental Source brand as a credible brand alternative to category leader Phillips Sonicare, as well as projects in the areas of Whitening, core and kids dental ranges.

Disciplines: Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

Creation of a confident brand that’s winning listings throughout Europe with the credibility to hold its head high among the brand giants of the category.

Ranir’s healthcare — Ranir’s market leadership in oral care can be traced back nearly 40 years and today no other manufacturer offers their breadth and depth of first-rate, brand-equivalent oral care products.

Creative partners for several years, Foster + Baylis have been working with Ranir to help them in their quest to deliver affordable, healthy smiles to millions of households everyday throughout Europe by building credible challenger oral care brands.

This has included creating the packaging identity for a tiered range of Sonic electric toothbrushes under the Dental Source brand as a credible brand alternative to category leader Phillips Sonicare, as well as projects in the areas of Whitening, core and kids dental ranges.

Disciplines: Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

Creation of a confident brand that’s winning listings throughout Europe with the credibility to hold its head high among the brand giants of the category.

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48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation