Dairy dreaming

Müller Dairy — In the chilled yoghurt and potted desserts sector, Müller’s branded products lead the category with their 3 core brands of Müller Light, Corner and Rice, a raft of secondary sub-brands and a continuous programme of innovative NPD. 

Creative partners for over a decade, Foster + Baylis have been part of this success story. Working with the Marketing and Commercial team and alongside other strategic design agencies to create and deliver across multiple brands covering multiple disciplines. With one mission – to bring innovation, inspiration and excitement to the category.

Disciplines: Brand concepting. Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

Creating Müllerliciousness and making Müller the seventh most picked FMCG brand in the UK.

Müller Dairy — In the chilled yoghurt and potted desserts sector, Müller’s branded products lead the category with their 3 core brands of Müller Light, Corner and Rice, a raft of secondary sub-brands and a continuous programme of innovative NPD. 

Creative partners for over a decade, Foster + Baylis have been part of this success story. Working with the Marketing and Commercial team and alongside other strategic design agencies to create and deliver across multiple brands covering multiple disciplines. With one mission – to bring innovation, inspiration and excitement to the category.

Disciplines: Brand concepting. Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

Creating Müllerliciousness and making Müller the seventh most picked FMCG brand in the UK.

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Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation