Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s.

The brief was to disrupt the current visual look and feel of this category to attract new customers and re-engage current customers. The solution balances the core range of customer favourites and the more premium blends of infusion teas. It delivers a distinctive, credible and easily navigable identity which offers customers the opportunity to trade up through the tiers, cohesively linked by the fluidity of the beautiful illustrations and their bright backgrounds.

Disciplines: Brand identity. Packaging design. Design Implementation. Art Direction. Guidelines.

Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s.

The brief was to disrupt the current visual look and feel of this category to attract new customers and re-engage current customers. The solution balances the core range of customer favourites and the more premium blends of infusion teas. It delivers a distinctive, credible and easily navigable identity which offers customers the opportunity to trade up through the tiers, cohesively linked by the fluidity of the beautiful illustrations and their bright backgrounds.

Disciplines: Brand identity. Packaging design. Design Implementation. Art Direction. Guidelines.