Everyone stops for tea

Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s.

The brief was to disrupt the current visual look and feel of this category to attract new customers and re-engage current customers. The solution balances the core range of customer favourites and the more premium blends of infusion teas. It delivers a distinctive, credible and easily navigable identity which offers customers the opportunity to trade up through the tiers, cohesively linked by the fluidity of the beautiful illustrations and their bright backgrounds.

Disciplines: Brand identity. Packaging design. Design Implementation. Art Direction. Guidelines.

The new herbal tea designs have been bountiful as well as beautiful, outselling the market leader at re-launch.

Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s.

The brief was to disrupt the current visual look and feel of this category to attract new customers and re-engage current customers. The solution balances the core range of customer favourites and the more premium blends of infusion teas. It delivers a distinctive, credible and easily navigable identity which offers customers the opportunity to trade up through the tiers, cohesively linked by the fluidity of the beautiful illustrations and their bright backgrounds.

Disciplines: Brand identity. Packaging design. Design Implementation. Art Direction. Guidelines.

The new herbal tea designs have been bountiful as well as beautiful, outselling the market leader at re-launch.

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Creative strategy + positioning
Brand identity + communications
Packaging design + implementation