Growing up with our favourite Aunty

Aunty’s Puddings — Working with the Aunty’s team for the last 16 years feels like being part of a family, so Foster + Baylis were delighted to be asked to refresh the brand once more to adapt to latest market trends and broaden its appeal to families.

The Foster + Baylis team developed the identity, crafted the brand mark and pack design, introducing delicious foodie colourways, photography with a homecooked feel and enhanced communication of health messaging. At the redesign’s heart was the development of an ownable and campaignable brand story to make Aunty’s the “home of the steamed pud”.

Disciplines: Brand strategy. Brand identity. Packaging design. Design implementation. Art direction. Production.

Seeing off challenges from the likes of Mr Kipling and Heinz to maintain Aunty’s No.1 spot in the market.

Aunty’s Puddings — Working with the Aunty’s team for the last 16 years feels like being part of a family, so Foster + Baylis were delighted to be asked to refresh the brand once more to adapt to latest market trends and broaden its appeal to families.

The Foster + Baylis team developed the identity, crafted the brand mark and pack design, introducing delicious foodie colourways, photography with a homecooked feel and enhanced communication of health messaging. At the redesign’s heart was the development of an ownable and campaignable brand story to make Aunty’s the “home of the steamed pud”.

Disciplines: Brand strategy. Brand identity. Packaging design. Design implementation. Art direction. Production.

Seeing off challenges from the likes of Mr Kipling and Heinz to maintain Aunty’s No.1 spot in the market.

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Creative strategy + positioning
Brand identity + communications
Packaging design + implementation