Less is more

Be Good To Yourself — Brand development for one of the UK’s largest and most recognised health brands that helps consumers make informed, positive food choices as part of a healthy balanced lifestyle.

The Foster + Baylis team were responsible for the step change development of this well-loved brand to enhance its communication of an inspiring, cross-category range of delicious meal solutions, snacks and treats that deliver taste without compromise and lowers calorie and fat intake.

A new bold and confident brand badge paired with a clean, green, simple and contemporary identity cuts through the noise on shelf, creating a coherent, distinctive and unified look across ranges throughout store. Flexing tasty food photography with vibrant ingredient illustrations, the revitalised brand is inviting, informative and accessible with its easily understandable communication of calories and fat.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

The brand’s reimagination embraces the proposition of less is more and means customers can feel good about choosing Be Good to Yourself.

Be Good To Yourself — Brand development for one of the UK’s largest and most recognised health brands that helps consumers make informed, positive food choices as part of a healthy balanced lifestyle.

The Foster + Baylis team were responsible for the step change development of this well-loved brand to enhance its communication of an inspiring, cross-category range of delicious meal solutions, snacks and treats that deliver taste without compromise and lowers calorie and fat intake.

A new bold and confident brand badge paired with a clean, green, simple and contemporary identity cuts through the noise on shelf, creating a coherent, distinctive and unified look across ranges throughout store. Flexing tasty food photography with vibrant ingredient illustrations, the revitalised brand is inviting, informative and accessible with its easily understandable communication of calories and fat.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

The brand’s reimagination embraces the proposition of less is more and means customers can feel good about choosing Be Good to Yourself.

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48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation