Plant Pioneers — Creating a new challenger brand for the booming plant-based foods sector with meal solutions targeting fresh and frozen categories for flexitarians, meat reducers and vegetarians alike.

The Foster + Baylis team devised a bold and impactful brand name and strapline, paired with motivating brand story and iconic photography style to give this challenger the engaging personality and stand-out required to grab a hearty slice of this growing but crowded market.

The solution makes plant-based tasty, easy and accessible and with a raft of NPD in the pipeline has provided the brand with the platform to push into new areas and ranges to drive future growth.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.