Nurturing a challenger

The Snack Organisation presents — A joint venture between Foster + Baylis and long-standing client Walter & Wild to launch a challenger brand in the crisps and snacks category. The Foster + Baylis team created a brand name and packaging identity that delivered an attention grabbing and versatile brand platform for a new range of deliciously healthy snacking products, conceiving a totally fresh image to compete with the market leaders.

With relatively small budgets it was the skills, commitment and commercial nous of the client, designers and production teams that created an instant winner and a spring board for future growth.

Disciplines: Naming. Brand strategy. Product development. Brand identity. Packaging design. Design implementation. Art direction. Guidelines.

Listings in Tesco, Sainsburys, Waitrose and Booths, a £4 million brand that’s achieving double-digit year-on-year growth. Now that’s how to deliver a snack-attack.

The Snack Organisation presents — A joint venture between Foster + Baylis and long-standing client Walter & Wild to launch a challenger brand in the crisps and snacks category. The Foster + Baylis team created a brand name and packaging identity that delivered an attention grabbing and versatile brand platform for a new range of deliciously healthy snacking products, conceiving a totally fresh image to compete with the market leaders.

With relatively small budgets it was the skills, commitment and commercial nous of the client, designers and production teams that created an instant winner and a spring board for future growth.

Disciplines: Naming. Brand strategy. Product development. Brand identity. Packaging design. Design implementation. Art direction. Guidelines.

Listings in Tesco, Sainsburys, Waitrose and Booths, a £4 million brand that’s achieving double-digit year-on-year growth. Now that’s how to deliver a snack-attack.

See more

Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation