Being gorgeous Phil Smith haircare — Former British Hairdresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories. Foster + Baylis set about clearly defining the range...
Everyone stops for tea Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s. The brief was to disrupt the current visual look and feel of this category to...
Nurturing a challenger The Snack Organisation presents — A joint venture between Foster + Baylis and long-standing client Walter & Wild to launch a challenger brand in the crisps and snacks category. The Foster + Baylis team created a brand name and packaging...
The best things in life are free(from) Sainsbury’s Free From — Sainsbury’s asked Foster + Baylis to help redesign this flagship, cross-category brand to broaden its appeal to a wider audience and support its expansion into new territories beyond the current ambient...
Creating winning smiles Ranir’s healthcare — Ranir’s market leadership in oral care can be traced back nearly 40 years and today no other manufacturer offers their breadth and depth of first-rate, brand-equivalent oral care products. Creative partners for several...
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