Raising the bar

Cadbury desserts — Foster + Baylis work in a flexible way to partner the teams responsible for developing the innovative and inspirational Cadbury dessert ranges. 

They can be projects based more on brand guardianship where the challenge is to take the equities from iconic confectionery brands such as Cadbury Crème Egg or Caramel and apply them to a new range of dairy desserts in a considered and consistent way. Or it could be creating fun and impactful designs for new dessert propositions like Layers of Joy or the development of engaging seasonal ranges for Halloween and Christmas.

Disciplines: Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

Crème Egg… Scream Egg… Layers of Joy… Eggciting Trifle… Caramel… Selection Boxes… Snowy Delights Pots of Joy… Dairy Milk Cheesecake. They’re all Cadbury Heroes.

Cadbury desserts — Foster + Baylis work in a flexible way to partner the teams responsible for developing the innovative and inspirational Cadbury dessert ranges. 

They can be projects based more on brand guardianship where the challenge is to take the equities from iconic confectionery brands such as Cadbury Crème Egg or Caramel and apply them to a new range of dairy desserts in a considered and consistent way. Or it could be creating fun and impactful designs for new dessert propositions like Layers of Joy or the development of engaging seasonal ranges for Halloween and Christmas.

Disciplines: Brand identity. Packaging design. Design implementation. Art direction. Creative retouching. Guidelines.

Crème Egg… Scream Egg… Layers of Joy… Eggciting Trifle… Caramel… Selection Boxes… Snowy Delights Pots of Joy… Dairy Milk Cheesecake. They’re all Cadbury Heroes.

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48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation