Source of Nature — Identifying a white space in the beauty market and moving fast to develop and launch a credible, motivating and more mindful alternative to some of the biggest brands in the category.

Responding to the growing demand for plant-based beauty products, Foster + Baylis created the brand name and developed an identity and distinctive packaging design that’s as light and natural as the products themselves. Sales are booming and the range has reaffirmed the client’s status as a destination for an on-trend, compelling, premium beauty offering.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

Source of Nature — Identifying a white space in the beauty market and moving fast to develop and launch a credible, motivating and more mindful alternative to some of the biggest brands in the category.

Responding to the growing demand for plant-based beauty products, Foster + Baylis created the brand name and developed an identity and distinctive packaging design that’s as light and natural as the products themselves. Sales are booming and the range has reaffirmed the client’s status as a destination for an on-trend, compelling, premium beauty offering.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.