
Taking on Goliath
My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.
Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.
Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.
Already a major sales success since launch and continues to win market share from the competition.
My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.
Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.
Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.
Already a major sales success since launch and continues to win market share from the competition.



Our services
Creative strategy + positioning
Brand identity + communications
Packaging design + implementation
Part of the Jupiter Prestige Group