My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.

Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.

Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.