Taking on Goliath

My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.

Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

Already a major sales success since launch and continues to win market share from the competition.

My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the collection with flexibility for future range extensions.

Packaged in a luxurious rose gold coloured bottle, the name and design treatment reflects the high quality ingredients tailored to each hair type in the range.

Disciplines: Naming. Brand strategy. Brand identity. Packaging design. Design implementation. Guidelines.

Already a major sales success since launch and continues to win market share from the competition.

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Find us

48–50 St. John Street
London EC1M 4DG

Our services

Creative strategy + positioning
Brand identity + communications
Packaging design + implementation