Chocolate redefined Cocoa et Co — For three decades brand owner Artisan du Chocolate has redefined modern luxury confectionery, supplying Michelin starred restaurants and serving chocolate aficionados from boutiques within top department stores. The Foster + Baylis...
Pasta Pronto! Sainsbury’s Pasta — Customer panel feedback highlighted that shoppers were struggling to navigate its core ambient pasta range of nearly 100 SKU’s across 3 sub-groups. The brief was to redesign the range to improve navigation through clearer variant...
Best face forward Men Advance — Scientifically designed for men, the range covers shower, shave and skincare. Foster + Baylis created a credible, ownable alternative to the higher priced established names in this category. The design is versatile enough to stretch...
Dairy dreaming Müller Dairy — In the chilled yoghurt and potted desserts sector, Müller’s branded products lead the category with their 3 core brands of Müller Light, Corner and Rice, a raft of secondary sub-brands and a continuous programme of innovative NPD. ...
Raising the bar Cadbury desserts — Foster + Baylis work in a flexible way to partner the teams responsible for developing the innovative and inspirational Cadbury dessert ranges. They can be projects based more on brand guardianship where the challenge is to take the...
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