Raising the bar Cadbury desserts — Foster + Baylis work in a flexible way to partner the teams responsible for developing the innovative and inspirational Cadbury dessert ranges. They can be projects based more on brand guardianship where the challenge is to take the...
Being gorgeous Phil Smith haircare — Former British Hairdresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories. Foster + Baylis set about clearly defining the range...
Everyone stops for tea Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s. The brief was to disrupt the current visual look and feel of this category to...
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