Nurturing a challenger

Nurturing a challenger

Nurturing a challenger The Snack Organisation presents — A joint venture between Foster + Baylis and long-standing client Walter & Wild to launch a challenger brand in the crisps and snacks category. The Foster + Baylis team created a brand name and packaging...
The best things in life are free(from)

The best things in life are free(from)

The best things in life are free(from) Sainsbury’s Free From — Sainsbury’s asked Foster + Baylis to help redesign this flagship, cross-category brand to broaden its appeal to a wider audience and support its expansion into new territories beyond the current ambient...
Taking on Goliath

Taking on Goliath

Taking on Goliath My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the...