Less is more

Less is more

Less is more Be Good To Yourself — Brand development for one of the UK’s largest and most recognised health brands that helps consumers make informed, positive food choices as part of a healthy balanced lifestyle. The Foster + Baylis team were responsible for the step...
The best things in life are free(from)

The best things in life are free(from)

The best things in life are free(from) Sainsbury’s Free From — Sainsbury’s asked Foster + Baylis to help redesign this flagship, cross-category brand to broaden its appeal to a wider audience and support its expansion into new territories beyond the current ambient...
Specialist skincare becomes accessible

Specialist skincare becomes accessible

Specialist skincare becomes accessible Source of Nature — Identifying a white space in the beauty market and moving fast to develop and launch a credible, motivating and more mindful alternative to some of the biggest brands in the category. Responding to the growing...