Being gorgeous Phil Smith haircare — Former British Hairdresser of the Year Phil Smith wanted to develop a new range of dryers and stylers that was inspired by his brand of Be Gorgeous hair products and accessories. Foster + Baylis set about clearly defining the range...
Everyone stops for tea Sainsbury’s Herbal Teas — Sainsbury’s wanted a complete redesign of their herbal teas following extensive new product development to a two-tier range of over 30 SKU’s. The brief was to disrupt the current visual look and feel of this category to...
Specialist skincare becomes accessible Source of Nature — Identifying a white space in the beauty market and moving fast to develop and launch a credible, motivating and more mindful alternative to some of the biggest brands in the category. Responding to the growing...
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