Dairy dreaming Müller Dairy — In the chilled yoghurt and potted desserts sector, Müller’s branded products lead the category with their 3 core brands of Müller Light, Corner and Rice, a raft of secondary sub-brands and a continuous programme of innovative NPD. ...
The best things in life are free(from) Sainsbury’s Free From — Sainsbury’s asked Foster + Baylis to help redesign this flagship, cross-category brand to broaden its appeal to a wider audience and support its expansion into new territories beyond the current ambient...
Taking on Goliath My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the...
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