Small can be mighty! Bantam Beans — Not any old bean cuts it these days as today’s coffee consumers are increasingly picky about the authenticity and provenance of the beans in their brew. So, it was exciting to be asked to create a new challenger brand for the...
Move over meat! Plant Pioneers — Creating a new challenger brand for the booming plant-based foods sector with meal solutions targeting fresh and frozen categories for flexitarians, meat reducers and vegetarians alike. The Foster + Baylis team devised a bold and...
Pasta Pronto! Sainsbury’s Pasta — Customer panel feedback highlighted that shoppers were struggling to navigate its core ambient pasta range of nearly 100 SKU’s across 3 sub-groups. The brief was to redesign the range to improve navigation through clearer variant...
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