Specialist skincare becomes accessible Source of Nature — Identifying a white space in the beauty market and moving fast to develop and launch a credible, motivating and more mindful alternative to some of the biggest brands in the category. Responding to the growing...
A start-up to quench your thirst Gunrz — A new product to enter the competitive non-alcoholic drinks sector and a brainchild of the Obvious Products/Foster + Baylis partnership. The idea takes the classic colonial cocktail, ‘The Gunner’ and brings it to a new, health...
Growing up with our favourite Aunty Aunty’s Puddings — Working with the Aunty’s team for the last 16 years feels like being part of a family, so Foster + Baylis were delighted to be asked to refresh the brand once more to adapt to latest market trends and broaden its...
Taking on Goliath My Hair Matters — Sainsbury’s wanted to create a new brand launch for the haircare market and take on the sectors brand giants with an exclusive range of purse-friendly premium products. The brief was to create a standout identity across the...
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